The Case for Copying, Part 2: Say My Name

Let me start with saying I really didn’t want to write this article.

Left: my campaign for a local food bank Oct 2016; Right: hers for a paid campaign Apr 2017. Notice the similarities down to placement of items on the “G” and “F”, first “O’s” on “Good” and Food”

Let me start with saying I really didn’t want to write this article.

But my business is in trouble. Yes, I’ve worked for world-renowned brands for the last five y…